Private label cosmetics, with a formula of your own.
Launch your own cosmetics line without setting up a laboratory. We develop exclusive formulas for you, then manufacture, fill, pack and get them ready for sale.
Private label (or white label) cosmetics are made by a laboratory and sold by another company under its own brand. AFI is a private label cosmetics manufacturer in Barcelona, Spain, with one difference: instead of shared catalogue formulas, we develop exclusive formulas for each brand, from 10 kg batches.
- Exclusive formula
- Batches from 10 kg
- Filling and packaging
- Regulatory support
Traditional white label vs your own brand with an exclusive formula
| Catalogue white label | Your own brand with AFI | |
|---|---|---|
| Formula | Standard, shared with other brands | Exclusive to your brand |
| Differentiation | Low: the same product may appear under other brands | High: your own texture, actives and fragrance |
| Customisation | Label and packaging | Formula, sensory profile, packaging and price |
| Scaling up | Depends on the catalogue | Same formula from small batch to large run |
Who it’s for
- Entrepreneurs and start-up brands launching their first range.
- Parapharmacies wanting their own dermocosmetics brand.
- Aesthetic clinics and beauty salons wanting professional-use and retail products under their own name.
- Influencers, spas, hotels and online shops looking to expand their offer with their own products.
- Distributors needing their own range for their markets.
Find out more by profile on who we work with.
What you can launch under your brand
Face creams and serums, anti-ageing treatments, anti-cellulite and firming products, sun care, natural cosmetics, shower gels and shampoos and men’s grooming.
How to launch your cosmetics brand with us
- Tell us about your idea, your target customer and your target price.
- We develop the formula (new or a dupe formulation) and send you samples.
- Together we choose the packaging and prepare the information for your labelling.
- We support you with the documentation and CPNP notification.
- We manufacture your first batch, starting from small quantities.
Starting from scratch? Read our guide to creating your own cosmetics brand.
What are private label cosmetics?
Cosmetics made by a laboratory and sold by another company under its own brand. They’re also known as white label or own-brand cosmetics.
What is the minimum number of units I need to manufacture?
We work by weight: from 10 kg for bioactive products, 40 kg for creams and 80 kg for toners. For example, 40 kg of cream makes around 800 units of 50 ml, depending on density.
Can you help with packaging and labelling?
Yes. We advise you on choosing the packaging, fill and pack the product and, if needed, develop the outer packaging too. We provide the technical information that must appear on the label.
Let’s talk about your next product.
Tell us your idea and we will send you a proposal covering formulation, lead times and price.