Custom cosmetic formulation, exclusive to your brand.

What is custom cosmetic formulation?

It’s the development of a cosmetic product designed solely for your brand. Rather than picking a product from a catalogue, we work out with you what it needs to do, how it should feel on the skin, which actives it should contain, how it will be packaged and what it can cost per unit. From there, our R&D team designs the formula, tests it in the lab and refines it until it’s exactly what you’re after.

The result is a differentiated product you won’t find under any other brand, which we can manufacture in our own plant.

Three ways to get started

Option 01

Create a new formula

We start from scratch: a concept, a target customer and a set of goals. Ideal for launching a brand or a range with its own identity.

Option 02

Develop a dupe formulation

Starting from a benchmark product, we create your own formula with an equivalent texture and sensory profile. See dupe formulations

Option 03

Improve a formula

We improve texture or stability, swap ingredients, optimise costs or bring the formula into line with regulations. See reformulation

What our formulation service includes

• Review of your brief and assessment of technical and commercial feasibility.
• Selection of raw materials and actives based on the goal, stability and cost.
• Prototypes and samples for you and your team to try.
• Rounds of revisions to texture, fragrance, colour and sensory profile.
• Technical information on the formula for the Product Information File (PIF) and CPNP notification.
• Scale-up to production in our plant, using exactly the same formula as the approved prototype.
• After-sales follow-up and future formula improvements if needed.

Your formula is exclusive

We commit by contract to full confidentiality and exclusivity for the formulas we develop for you. We never reuse your formula for other brands or offer it in a catalogue.

What we need to get started

You don’t need to have everything worked out. With answers to these questions we can put together a first proposal:

• What product do you have in mind? (cream, serum, gel, sun care, shampoo…)
• Who is it for? Skin type, age, sales channel (parapharmacy, online, clinic…).
• Which actives or ingredients do you want to highlight? Are there any you’d rather avoid?
• Do you have a benchmark product?
• What packaging and pack size are you considering?
• What is your target retail price or cost per unit?
• What volume do you expect for the first batch and for repeat orders?

The cosmetics we formulate

We formulate facial skincare (creams, serums, ampoules, masks), anti-ageing and targeted treatments, body care, sun care, natural cosmetics, personal care and men’s grooming, in every kind of format and texture.

Formulation and manufacturing under one roof

Because we formulate and manufacture in the same laboratory, moving from prototype to production is faster and safer: the team that created the formula oversees its scale-up, and you have a single point of contact for everything. You can start with a small batch and grow without changing formula.